Experience, judgment and taste enable Berland Casting to achieve creativity and meet the needs of our clients. Our understanding of these needs bring us into the world of comedy, drama, beauty, and real people, delving into both pop and underground cultures. Protecting our clients against a myriad of unexpected complications is of the utmost importance. We craft a harmonious balance of creativity and business.
There is nothing more stimulating to us than the casting process, throwing the net out for talent, never settling for the obvious that is presented, digging, sifting, honing, applying our casting sensibilities, to finally defining the possibilities for our client selections.
We pride ourselves in living up to the challenges our clients present. We have successfully cast people to shave their heads on camera, delved into the world of NASCAR racing, film aficionados, def poetry jam, tuna fishermen and truck drivers, actors flying from wires, models who can act, seasoned actors with Broadway, film and TV backgrounds, celebrities and many other types and situations.
Over twenty five years of experience of casting on-camera, voice over, animation, celebrity endorsements, industrials, and short films has won us awards including Clio, Houston International Film Festival, Art Directors Club, Addy, New York Film Festival, Mobius Advertising Award and International Film and Television Festival.
We are excited to have been a part of the creative process by finding the talent for the spots listed on our website.
Terry Berland, CSA, comes from a strong New York advertising agency background, including casting for J. Walter Thompson, Young and Rubicam and served as Head of Casting at BBDO/NY Worldwide.
Terry headed the commercial division of Liberman Hirschfeld Casting in Los Angeles (Seinfeld, Larry Sanders Show, Grace Under Fire) which lends to her strong comedy background.
Terry has been instrumental in the process of launching many talent careers. She has been an adjunct faculty member of the Lee Strasberg Institute and the American Musical and Dramatic Academy of New York. Terry has been brought in to cities all over the United States to work with talent on their commercial technique and to educate them on the world of advertising. She is the co-author of the #1 industry how-to book “Breaking Into Commercials”.
Terry Berland is a CSA (Casting Society Of America) member.
In additional to the legions of commercials Terry Berland has cast, she is recognized by the Casting Society Of America for her theatrical casting (theatre, film and television). Terry is proud of what the CSA stands for.
The premier organization for casting directors in film, television, theatre and new media, the Casting Society of America seeks to uphold and honor the highest standards of professionalism in the casting field; to advocate and promote the role of the casting director generally and within the entertainment industry while supporting its members to further their goals and protect their common interests.
We promise to support equal employment opportunities regardless of race, religion, age, gender, sexual orientation, disability or national origin. Casting Directors and Casting Associates affiliated with the Casting Society of America are committed to maintaining the highest levels of professionalism and ethical responsibility.
Berland Casting has a staff to meet your every need. We are great at turning could-be chaos into order bringing you creative, organized casting sessions. We are a supportive team that protects you all the way through the casting process up until the shoot whether our search be on-camera, voice-over or real people.
Our knowledge of talent brings unexpected choices
Bringing fresh ideas and talent
Real People Casting, “Yeah we trespass!!”